Hey Lovely Ladies, we invite you to this safe space to share your story, your struggles and accomplishments no matter how big or small. We want to help you lift the shame off your insecurities and hear from women are going through the same struggles, knowing that you are not alone. 
By sharing your story, you are giving the courage to others to share theirs. 
Women suffering from endometriosis, fibroids, PCOS, you are not alone, we are a brand that is here for you.

It wasn’t until last year that I decided to step up, not only for myself but for women around me, and I decided to create MAGANO the label, creating conversation and dresses designed for women going through endometriosis and other conditions that come with womanhood, who feel insecure about their mid-section. I want to give the gift of confidence, beauty and dignity back to these women. By putting on our dresses, even on days when they are feeling low, I hope women can feel beautiful and empowered by knowing that they are not going through this alone. 

I have been suffering from endometriosis for 18 years and suffering quietly with this invisible illness. I had irregular, extremely painful periods and spent my days aching in bed for a long time, wondering if this will ever end. After trying for a child for a year with disappointing results, I went to numerous doctors. I was finally diagnosed with an extreme case of endometriosis and as a result underwent 5 surgeries, after which I found out I also had fibroids. In my mind, I kept blaming myself, did I do something wrong? I carried around a feeling of guilt for so many years and on top that, it really took a knock to my confidence. Doctors told me the only way to remove the pain was through hysterectomy. Looking back, I’m glad I did my research in actively making decisions for my body and didn’t carry through with it because I always envisioned myself having a family. It was always at events, where people mistook my bloatedness for a pregnancy bump that remind me of the pain, knowing I might not ever get the chance to carry children.  

The biggest thing for me was that I was suffering excruciatingly quietly and alone. I wish I had found a group of women who were going through the same thing, that I could share my struggles with and remove the shame. I felt so ashamed and that I couldn’t really share my struggles this with anyone around me.

Throughout the years I have learnt to remove the shame. I did my research, looked after myself, started eating better and going to the gym and found women who were also going through struggles. I am grateful that people are even interested or asking me to share my story and to have a platform to share my story and for once I am no longer ashamed. No woman should suffer alone. I want them to know that there is always someone there for them. So I created the MAGANO tribe, where women can remove the shame, share their stories, struggles but also accomplishments. No matter who you are, you are accepted and welcome in our tribe. 

We are based in Melbourne, Australia but we hope to connect with and support women all over the world.

Thankyou for taking your time to read this and for letting me share my story, helping me remove the shame I once felt. I want to help you do the same. If you connect with my story, share your story in the comments below :)



  • Hi La-Anna,
    Firstly we want to apologise for responding after such a long time, 2020 was a year full of ups and downs.
    Secondly we will like to thank you for sharing your story so bravely…geez your story inspire others to know that they are Not alone. Navigating infertility with others can be encouraging and bearable, so thankful that we can connect. We hope that very soon you will be able to hold a miracle little one. Kel xx

    Keletso Magano-Niebling
  • When I was born; the doctors explained to my parents that I only had one kidney, jaundice, blood on my stomach and a liver infection. By the age of 10, I started my cycle and from there, every month I would have horrible abdominal and back pain. In my 20’s, I was misdiagnosed several times. But I was so happy when I finally found a Reproductive Endocrinologist who properly diagnosed what I had been going through for so many years. After having a hysterosalpingogram; the doctor told me that I was also born with a double uterus and a double cervix called didelphys. I soon had to go through 3 laparoscopic surgeries, several medical procedures, bloodwork, ultrasounds, MRI’s while also beginning infertility drugs. I was diagnosed with having endometriosis. The pain I had to carry for all those years, from my stomach down to my legs, was at times so unbearable. As women of color we often times keep our infertility struggles to ourselves. Feeling like we are alone in our pain. Just as I once felt like I was alone, the only one born this way & going through this journey of infertility. We are not alone in this fight. We are stronger together. For my sisters out there who are longing for a baby or may be going through infertility, please don’t suffer in silence.


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